Sakib Uddin
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Mastering on Digital Marketing
Sakib Uddin
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What Will You Learn?
The provided course content offers a comprehensive journey into the world of Digital Marketing, equipping learners with a strong foundation and practical skills in this dynamic field. Starting with core marketing concepts, students will understand the principles of traditional and digital marketing, dissect the marketing process, and discern the differences between the two. They will explore the essential tools of digital marketing and gain insights into integrating both digital and traditional marketing strategies.
The course then delves into Website Planning, covering the fundamentals of websites, domain names, and hosting. Learners will discover different website types, learn to conceptualize and build websites using Content Management Systems (CMS), and understand the importance of optimizing landing pages for engagement.
Social Media Marketing is another crucial module, where students grasp the core concepts of social media, its unique characteristics, and its role in the marketing landscape. They will learn to set up social media accounts for businesses on platforms like Facebook, Instagram, LinkedIn, and Twitter. The course emphasizes aligning marketing efforts with the buyer's journey, community building techniques, content creation, audience analysis, and social media marketing automation.
Search Engine Optimization (SEO) is a key focus, introducing students to the core concepts, search engine algorithms, keywords, ranking factors, and essential tools for optimizing websites. They will distinguish between ethical SEO practices (White Hat) and unethical practices (Black Hat) and become proficient in using tools like Google Search Console and Google Analytics to monitor website performance.
Paid Advertisement covers the fundamentals of paid advertising on platforms like Facebook and Google Ads, including campaign creation, keyword usage, and A/B testing.
Video Marketing explores YouTube marketing, channel management, content planning, best practices, SEO, and analytics.
Email Marketing introduces the core concepts, email template creation, campaign measurement, automation, and A/B testing techniques to enhance ROI.
Mobile Marketing highlights the opportunities in mobile marketing, including SMS campaigns, types, and A/B testing strategies.
Content Marketing equips learners with content creation and optimization skills, focusing on goals, customer personas, and SEO techniques.
Affiliate Marketing explains the core concepts, strategies, and pathways to becoming a successful affiliate marketer.
App Store Optimization (ASO) covers the importance of optimizing mobile apps on platforms like Google Play and iTunes.
Finally, the course concludes with insights into various career opportunities in digital marketing, including entrepreneurship, freelancing, and professional jobs, offering a comprehensive recap and certification for participants.
Course Content
About This Course
This comprehensive Digital Marketing course covers core marketing concepts, website planning, social media marketing, SEO, paid advertising, video marketing, email marketing, mobile marketing, content marketing, affiliate marketing, app store optimization, and career opportunities. Deep understanding of digital marketing tools and strategies, emphasizing practical skills and real-world applications. Upon completion, students receive certification, preparing them for various roles in the dynamic digital marketing field.Instructor
As a digital marketing specialist, I am dedicated to helping businesses achieve their online goals through effective digital strategies. With years of experience in areas such as SEO, Keyword Recharch, Social Media, Data Entry and Content Marketing. I am constantly staying up-to-date on the latest digital trends and technologies, and i am passionate about using this knowledge to help other students to grow and succeed in the digital space.
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